Digital marketing, advertising and communication (DMAC) > Level 5-6
Positions
1
Location
23 Lisburn Road,
Hillsborough, BT26 6AA
Salary
£18,000
Start date
Location Type
Office
Job Description
Duties and Responsibilities
· Supporting the Directors in creating and delivering engaging communications activity and marketing projects across all channels
· Assisting in creating engaging content for our digital channels including social media accounts, website and other relevant platforms
· Supporting with all company marketing activities
· Measuring and evaluating the success of communications and marketing activities
· Updating and maintaining website content as required
· Ensuring that all colleagues are kept fully informed of all ongoing activities
· Work co-operatively with colleagues to ensure that the marketing team operates consistently and effectively by providing general administrative support
· Undertaking such other duties as may be required from time to time that reasonably fall within the scope and grade of the post
Person Specification
Behavioural Skills
· Ability to work well in a team
· Problem Solving skills
· Ability to work to deadlines and within allocated timeframes
· Good verbal and written communication skills
· Pro-active attitude
· Intent to learn and improve quality of outputs throughput placement
· Adaptable to work on a wide variety of projects
Qualifications and Experience
· Applicants should have obtained a minimum of 64 UCAS points achieved through the completion of A-Levels, National Awards, Access or other alternative approved level 3 qualifications.
· Applicants should have attained at least 15 points at Level 2 or above (e.g. GCSE) or have alternative approved qualifications. This must include GCSE English Language Grade C or Essential Skills Communication Level 2 and GCSE Mathematics Grade C or Essential Skills Numeracy Level 2. In addition, applicants must provide evidence of competence in written and spoken English Language.
Applicable courses
Whilst you are applying to an employer through Workplus you must apply directly to the training providers to secure your place on the apprenticeship course.
Digital Marketing, Advertising and Communication (Level 5)Southern Regional College
Description
The Digital Marketing, Advertising, and Communications Foundation Degree is a comprehensive programme designed to provide students with a strong foundation in the rapidly evolving field of digital marketing and communications. This degree course focuses on equipping students with the knowledge and skills necessary to succeed in the digital advertising and communication industry.
Throughout the course, students will explore the core principles and practices of digital marketing and advertising. They will study subjects such as marketing strategy, consumer behaviour, branding, market research, and digital analytics. Students will gain insights into the various digital marketing channels, platforms, and tools used to reach and engage target audiences effectively.
Digital advertising and media planning are key components of the programme. Students will learn to develop integrated advertising campaigns across various digital channels, such as search engines, social media, display advertising, and video platforms. They will explore targeting and segmentation strategies, ad copywriting, creative design, and media buying. Students will also gain an understanding of ad campaign measurement and optimisation techniques.
The programme also covers the role of communications in digital marketing. Students will study topics such as brand communication, content marketing, and social media management. They will learn to create compelling and engaging content, manage online communities, and build brand reputation through effective communication strategies. Students will also explore the ethical considerations and legal aspects of digital marketing and advertising.
In addition to digital marketing and advertising, the programme covers broader business and marketing principles. Students will gain an understanding of marketing management, market research, marketing communications, and strategic planning. They will explore the impact of technology on marketing and the integration of digital strategies within the overall marketing mix. Students will also develop skills in data analysis, reporting, and data-driven decision-making.
This course is expected to run as a Higher Level Apprenticeship (HLA) basis for 8 hours per week (delivered in 1 full day in College) over 2.5 academic years.
Throughout the course, students will be supported by experienced faculty who are experts in the field. They will benefit from a supportive learning environment that encourages creativity, innovation, and the application of digital marketing principles in real-world scenarios.
There is an emphasis on the practical skills required by industry to enhance employability prospects. These practical skills will be developed through workshops based on an ever-changing digital toolkit and application of such skills and knowledge through meaningful work experience with relevant organisations.
Following your application an interview will be required.
Modules
Brand Management and Integrated Marketing Communications
Creative Communications
Digital Advertising and Content
Digital Disruption in the External Environment
Digital Innovation
Essential of Digital Marketing Communications
Ethics and Legalities
Event Management
Interpersonal Communication Skills
Marketing Fundamentals and Consumer Behaviour
Mobile Marketing
Professional Placement Level 4 (in your employment as HLA)
Professional Placement Level 5 (in your employment as HLA)
Advanced Digital Toolkit (practical workshops)
Basic Digital Toolkit (practical workshops)
Productivity in Business
Award
Foundation Degree
Validated By
Open University
Eligibility
18+ Fully Funded
Entry Criteria
The over-riding consideration in admitting applicants to this course, is evidence that the learner is likely to be able to complete the course satisfactorily.
Attendance at Individual or Group Pre-Entry Advice Sessions (IPEAS and GPEAS) may be required. These interviews may take place either on campus, via telephone or video call (Microsoft teams) and will play an important role in place allocation.
Applicants must be at least 18 years of age on or before 1st July 2024.
Applicants must have attained a minimum of 64 UCAS points achieved through the completion of A Levels, National Awards, Access or other alternative approved level 3 qualifications.
Applicants must have attained at least 15 points at Level 2 or above (e.g. GCSE) or have alternative approved qualifications. In addition, applicants must provide evidence of competence in written and spoken English Language. For entry to this programme, applicants should have attained a C grade in GCSE English language and a C grade in GCSE Maths (or equivalent) .
For those entering a Higher Level Apprenticeships (HLA), employers may further enhance the entry criteria at their discretion. All applicants for HLAs will be interviewed by prospective employers to decide their suitability prior to being employed by a company. Each the applicant must secure employment with a Northern Ireland based company with a minimum contract of 21 hours. Entrance to HLAs is subject to meeting DfE Operational requirements.
Applicants who do not meet the criteria outlined above but have evidence of substantial knowledge or relevant industrial experience and skills, which has not been formally assessed, should refer to the College’s Accreditation of Prior Experience and Learning (APEL) Policy.
Please note that applicants progressing to higher education courses at Level 4 and above in the College or UK Universities may require a specific GCSE/ A-Level profile. In some cases, the Essential Skills in Literacy and Numeracy may not be a suitable alternative to a GCSE. It is the responsibility of the applicant to check each University’s progression requirements before enrolling on a course at the College.
The Foundation Degree provides a pathway for students to enter the digital marketing and advertising industry or continue their studies at a higher level such as the SRC's level 6 HLA top-up degree course and gain maximum exemption for the subjects taken on the Foundation Degree.
Upon successful completion of the programme, graduates will be well-prepared for positions in digital marketing agencies, advertising firms, media companies, or marketing departments of various organisations. They may find employment as digital marketing assistants, social media coordinators, content creators, or marketing analysts.
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