Work+

Applicant
Employer

Marketing Apprentice Moore Concrete

  • Employer Profile

    Moore Concrete

  • Apprenticeship Type

    Digital marketing, advertising and communication (DMAC) > Level 5-6

  • Positions

    1

  • Location

    Caherty House, 41 Woodside Road, Ballymena, BT42 4QH

  • Salary

    £17,500

  • Start date

  • Location Type

    Office

Job Description


Since its formation in 1978, Moore Concrete Products Ltd has developed into a world class, quality focused, precast concrete manufacturer based outside Ballymena. The company is customer focus led, ensuring the continued evolution of our extensive product range, designed to meet the requirements of civil infrastructure, agriculture and building customers across the UK & Ireland.

 

Moore Concrete’s Apprenticeship Programme is an opportunity that we pride ourselves in offering to young students studying all levels of apprenticeships, providing them with the platform to upskill, develop their knowledge and gain relevant work experience alongside their studies. We have an on-site Apprentice Mentor who is available for unlimited support and guidance, as well as quarterly Apprentice Reviews to grasp a deeper understanding of what our Apprentices have learnt and how else we can accommodate them to help grow their technical ability within their role.

 

We are currently recruiting for a Marketing Apprentice to join our Marketing team. The purpose of this role is to allow students to upskill and develop within the department, which will coincide with their studies - benefitting them academically as well. We will work alongside each individual to help cater their needs to grow.

Company benefits:

·         Working hours: Mon- Fri 40 hours per week

·         30 days holidays

·         On site car parking

·         Cycle to work scheme

·         Pension Scheme

·         Company sick pay

·         Private healthcare scheme

·         AXA Insurance Discount

·         Employee of the month

 

 

Hours of Work: Hours will be variable between 32 - 48 hours per week as needed. Standard hours of work will be Monday – Friday 08:00am to 17:00. Please make HR aware of what day(s) you will require for day release to the training provider.

 

Roles and Duties:

Depending on area within the business, apprentices will be expected to:

 

·         Assist the Marketing Executive with any admin tasks that they may have

·         Keeping social media platforms up to date with latest communications

·         Continuously develop Moore Concrete’s website and online presence to maximise brand visibility & lead generation, including analysis of Google Analytics & AdWords.

·         Organise and attend trade shows, exhibitions, customer and merchant site visits as required.

·         Assist the Marketing Executive develop a promotional & advertising plan for each sector, Agricultural, Building & Civil Infrastructure.

·         Design creative, effective & innovative, communication tools.

·         Work as part of the Commercial department in regard to administration tasks and any other duties, within reason and capability, as determined by management

·         Bring a high quality and efficient approach to all processes involved in

·         Use skills learnt within further education to bring across different approaches and outlooks on processes to work more efficiently – working alongside management to bring these points across

·         Represent the company in a professional manner with clients/ potential clients when required

·         Any other duties as required by your manager.

Person Specification


Essential Criteria:

·         Willingness to learn and upskill

·         Studying or applying to study a Higher-Level Apprenticeship

·         Flexibility in working hours and strong adaptability skills

·         Good communication and teamwork experience

·         An understanding of both written and spoken English

Applicable courses

Whilst you are applying to an employer through Workplus you must apply directly to the training providers to secure your place on the apprenticeship course.

Digital Marketing, Advertising and Communication (Level 5)Southern Regional College

Description

The Digital Marketing, Advertising, and Communications Foundation Degree is a comprehensive programme designed to provide students with a strong foundation in the rapidly evolving field of digital marketing and communications. This degree course focuses on equipping students with the knowledge and skills necessary to succeed in the digital advertising and communication industry.

Throughout the course, students will explore the core principles and practices of digital marketing and advertising. They will study subjects such as marketing strategy, consumer behaviour, branding, market research, and digital analytics. Students will gain insights into the various digital marketing channels, platforms, and tools used to reach and engage target audiences effectively.

Digital advertising and media planning are key components of the programme. Students will learn to develop integrated advertising campaigns across various digital channels, such as search engines, social media, display advertising, and video platforms. They will explore targeting and segmentation strategies, ad copywriting, creative design, and media buying. Students will also gain an understanding of ad campaign measurement and optimisation techniques.

The programme also covers the role of communications in digital marketing. Students will study topics such as brand communication, content marketing, and social media management. They will learn to create compelling and engaging content, manage online communities, and build brand reputation through effective communication strategies. Students will also explore the ethical considerations and legal aspects of digital marketing and advertising.

In addition to digital marketing and advertising, the programme covers broader business and marketing principles. Students will gain an understanding of marketing management, market research, marketing communications, and strategic planning. They will explore the impact of technology on marketing and the integration of digital strategies within the overall marketing mix. Students will also develop skills in data analysis, reporting, and data-driven decision-making.

This course is expected to run as a Higher Level Apprenticeship (HLA) basis for 8 hours per week (delivered in 1 full day in College) over 2.5 academic years.

Throughout the course, students will be supported by experienced faculty who are experts in the field. They will benefit from a supportive learning environment that encourages creativity, innovation, and the application of digital marketing principles in real-world scenarios.

There is an emphasis on the practical skills required by industry to enhance employability prospects. These practical skills will be developed through workshops based on an ever-changing digital toolkit and application of such skills and knowledge through meaningful work experience with relevant organisations.

Following your application an interview will be required.

Modules

  • Brand Management and Integrated Marketing Communications

  • Creative Communications

  • Digital Advertising and Content

  • Digital Disruption in the External Environment

  • Digital Innovation

  • Essential of Digital Marketing Communications

  • Ethics and Legalities

  • Event Management

  • Interpersonal Communication Skills

  • Marketing Fundamentals and Consumer Behaviour

  • Mobile Marketing

  • Professional Placement Level 4 (in your employment as HLA)

  • Professional Placement Level 5 (in your employment as HLA)

  • Advanced Digital Toolkit (practical workshops)

  • Basic Digital Toolkit (practical workshops)

  • Productivity in Business

Award

Foundation Degree

Validated By

Open University

Eligibility

18+ Fully Funded

Entry Criteria

The over-riding consideration in admitting applicants to this course, is evidence that the learner is likely to be able to complete the course satisfactorily.

Attendance at Individual or Group Pre-Entry Advice Sessions (IPEAS and GPEAS) may be required. These interviews may take place either on campus, via telephone or video call (Microsoft teams) and will play an important role in place allocation.

Applicants must be at least 18 years of age on or before 1st July 2024.

  • Applicants must have attained a minimum of 64 UCAS points achieved through the completion of A Levels, National Awards, Access or other alternative approved level 3 qualifications.

  • Applicants must have attained at least 15 points at Level 2 or above (e.g. GCSE) or have alternative approved qualifications. In addition, applicants must provide evidence of competence in written and spoken English Language. For entry to this programme, applicants should have attained a C grade in GCSE English language and a C grade in GCSE Maths (or equivalent) .

  • For those entering a Higher Level Apprenticeships (HLA), employers may further enhance the entry criteria at their discretion. All applicants for HLAs will be interviewed by prospective employers to decide their suitability prior to being employed by a company. Each the applicant must secure employment with a Northern Ireland based company with a minimum contract of 21 hours. Entrance to HLAs is subject to meeting DfE Operational requirements.

  • Applicants who do not meet the criteria outlined above but have evidence of substantial knowledge or relevant industrial experience and skills, which has not been formally assessed, should refer to the College’s Accreditation of Prior Experience and Learning (APEL) Policy.

Please note that applicants progressing to higher education courses at Level 4 and above in the College or UK Universities may require a specific GCSE/ A-Level profile. In some cases, the Essential Skills in Literacy and Numeracy may not be a suitable alternative to a GCSE. It is the responsibility of the applicant to check each University’s progression requirements before enrolling on a course at the College.

To find out more about the application process for Higher Level Apprenticeships please see Information on Higher Level Apprenticeships.

Duration

3

Start Date

Thursday 12 September 2024

End Date

Sunday 28 March 2027

Progression Pathway

The Foundation Degree provides a pathway for students to enter the digital marketing and advertising industry or continue their studies at a higher level such as the SRC's level 6 HLA top-up degree course and gain maximum exemption for the subjects taken on the Foundation Degree.

Upon successful completion of the programme, graduates will be well-prepared for positions in digital marketing agencies, advertising firms, media companies, or marketing departments of various organisations. They may find employment as digital marketing assistants, social media coordinators, content creators, or marketing analysts.

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